Business goals: Increase weeknight covers; grow direct reservations instead of paying third-party platform fees.
Services provided: Website Refresh, Local SEO, Google Business Profile, Speed Optimization
The Challenge
The Copper Fork was an Audubon Park favorite with a PDF menu nobody could read on a phone, hours buried three clicks deep, and reservations funneled entirely through a commission-charging platform. Weekends were full; weeknights were quiet.
The Solution
The refresh put food photography, tonight’s hours, and a one-tap reservation button above the fold on mobile. A fast, readable HTML menu replaced the PDF — and became a local SEO asset ranking for dish-level searches. Weeknight specials got their own landing page, promoted through the optimized Business Profile.
The Results
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