Business goals: Increase estimate requests during storm season; stop losing jobs to larger franchises with better websites.
Services provided: Website Design, WordPress Development, Local SEO, Speed Optimization
The Challenge
Summit did excellent work — five-star reviews, two decades in business — but their website looked like it was built in a weekend, because it was. It loaded in nine seconds on mobile, had no clear way to request an estimate, and ranked on page three for “roof repair Orlando.” During storm season, the busiest weeks of their year, competitors with weaker crews and stronger websites captured the surge.
The Solution
We rebuilt the site around a single conversion goal: the estimate request. A trust-forward homepage led with licensing, insurance, and real project photography. Dedicated service pages targeted roof repair, replacement, and inspection searches across Orlando neighborhoods. A storm-damage landing page — designed to be ad-ready — went live before hurricane season. Load time dropped from nine seconds to under two.
The Results
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