Business goals: Move upmarket from mowing contracts to full landscape design projects; showcase visual work properly.
Services provided: Website Design, Brand Positioning, Portfolio System, Local SEO
The Challenge
Verde wanted to escape the race-to-the-bottom lawn care market and win $30k+ design-build projects. But their website said “lawn guy,” not “landscape designer” — a wall of text, no project gallery, and pricing language that attracted exactly the wrong customers.
The Solution
We repositioned the entire brand around transformation photography — dramatic before-and-afters presented in an editorial portfolio. New copy spoke to homeowners planning outdoor living investments, not weekly mowing. Design-focused service pages targeted “landscape design winter garden” and nearby affluent communities like Windermere.
The Results
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