Business goals: Attract higher-value cosmetic patients; reduce reliance on insurance directories for new patient flow.
Services provided: Website Refresh, Brand Photography Direction, Local SEO, Google Business Profile
The Challenge
Lakeside had invested heavily in a beautiful office and top-tier equipment, but their website — a decade-old template with stock photos of models — actively undercut the premium experience. Cosmetic dentistry inquiries, their highest-value service, were nearly zero from the website.
The Solution
A full refresh kept their domain and patient resources while replacing everything visitors see. We directed a photo day at the practice, built service pages around cosmetic treatments with before-and-after galleries, and restructured the site for “cosmetic dentist winter park” and related searches. Online booking went from buried to one click from every page.
The Results
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